Facebook users are mourning the death of Scrabulous on the social networking site. At least in North America where access to the game has been shut off. The legal conclusion to the dispute between game developer Hasbro, the owner of Scrabble, and the Indian brothers who developed Scrabulous is not surprising. But Hasbro is coming across as the villain to addicted Scrabulous fans.
One interested party blames a complicated rights structure for the inability to move forward with a deal between the two parties.
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The rights for Scrabble are complicated: Hasbro owns the rights to
Scrabble in North America, and Mattel in the rest of the world.
RealNetworks has a digital deal with both companies, but Electronic
Arts also has a digital deal with Hasbro.
[Real Networks CEO Rob] Glaser said that the split IP for Scrabble was a clear example of
old-fashioned boxed product firms unprepared for the global online
marketplace, reports CasualGaming.biz.
The "silly" split rights issue, Glaser explained, is currently what
prevents a potential officially-sanctioned Scrabulous from existing as
it prohibits global multiplayer gamers. He said: "The problem is that
because of the rights, between Hasbro and Mattel, they don't let people
from America play against people from England. There are these silly rules." He said Real is pushing for them to work this out and realize that the same rules don't apply in the physical space."
Hasbro waited until they had their own service launched but so far it doesn't seem popular. Its important to think of ways your assets can be used online but it is also important to make the implementation work. Otherwise the hating will continue.
The conflict points to a lot of issues: the importance of maximizing your content, the important role that pirates play in encouraging innovation (Hasbro just came out with their inferior version now), and the significance of user interface.