
Podcasting is still a developing medium but listening to many podcasts they seem to have already settled into a format based on radio shows, particularly NPR-style shows. While using models like this is understandable it's important to keep experimenting with podcasting before trying to turn your podcast into just another version of something that's already out there.
One consideration in thinking through podcasting and format decisions is the importance of standing out from existing podcasts, another is trying to create a podcast that suits your organization and what you are trying to achieve.
Too often podcasters will just try to provide their own version of an existing show when a little creativity could be far more interesting to listeners. For example, in the UK, comedy podcasts have been an
unexpected success.
"
It all started with Ricky Gervais. In December 2005, the star of The
Office released a series of comedy podcasts which could be downloaded
to computers and MP3 players. Each of these programmes was accessed more than 260,000 times - the highest for any such recording at the time.
Gervais' success led to so many other stand-ups and broadcasters
offering their own material for download that the iTunes UK podcast
chart is now dominated by comedians."
That people didn't think of creating comedy podcasts and their subsequent popularity shows just how much room there is for experimentation.
(Another funny British comedy podcast not mentioned in the article is the satirical news show
The Bugle featuring John Oliver of
The Daily Show and Andy Zaltzman (pictured above).)